It’s All About Bums On Seats
When you look at your website do you really know how many people are visiting and what they are looking at? Or are you relying on the crossed finger theory and the cool sales pitch that the young web designer gave you?
If you own a ‘bricks and mortar’ business you can get a good idea of how well your marketing is doing by simply looking at how many people are coming in the door. You can also tell how many of those people are buying your products. What about your website though? Do you know how many people are coming in to browse around? Do you know what the conversion rate is … from browsers to buyers?
The truth is that most website owners have no idea whether their website is bringing them business or not. The good news is that it’s not as hard as you might think to find out how many people are visiting, where they came from and what they were looking at.
Google Analytics (GA) is one of the most sophisticated website statistics programs available – and it is free. With GA you can find out whether the people visiting your website came from a search engine and what they were searching for, or whether they came from a link on another website and where that links was. It will also tell you how many pages they viewed, which pages they viewed and how long they stayed on your website. Here are some screenshots from our Google Analytics (click them for a larger image).
The first image shows how many visitors, how many of them were unique, how many pages were viewed and the average number of pages viewed per visitor. The second image shows some of the keywords that were used in search engines which brought the website visitors to our site.
At the very least you need to know how many visitors are coming to your website and whether that number is increasing or decreasing. Other information such as the search queries that brought them to your website can be very useful in helping to decide what sort of information your website visitors are most interested in. If you are using a keyword strategy to attract visitors then it is also going to tell you how well that strategy is working.
You can sign up for Google Analytics at http://analytics.google.com/. You will need a Google account – but if you don’t already have one you can create it during the signup process.
Alternatively, we offer a GA setup service with the following pricing:
- Google Analytics for your blog – $60.00
- Google Analytics for a standard website – $60.00 for 5 pages. Additional pages for $10.00 per 5 pages.
If you are interested in having GA added to your site please call us on 5336 3697